Privacy Policy

Natural Essentials UK Limited (NEUK) is committed to safeguarding your personal privacy. This Notice is designed to help you understand how we use the data entrusted with us and your data subject rights.

NEUK is registered as a Data Controller with the Office of the Information Commissioner in England.

How do we collect personal information?

Whenever you use our site, complete an application form, contact Natural Essentials electronically, or purchase online products offered by Natural Essentials, Natural Essentials will collect personal information to process your order and for analysing and marketing purposes.

What personal information do we collect and why?

When purchasing goods from NEUK, you are entering into a contract with us. Upon registering online, we will request you to provide the following personal details:

Your name
Email address

Upon purchasing, you will be required to provide:

A delivery address
A billing address
A contact number (optional)
Email address

If you raise a query, request or a complaint via Natural Essentials’ social media channels, we will record your social media handle. We use this only to correspond with you and resolve the relevant issue.

If you order as a guest, and you have previously purchased from us we may consolidate your orders against one customer number for customer service, fraud prevention, marketing and analytic reasons.

Your data will be kept for a period of 11 years after your last interaction with us. We need to keep transaction information for auditing and statutory reporting purposes for this period, however we can remove you from our marketing database at your request.

In order to undertake website personalisation, we also store some observed data such as your browsing history, IP address or click through email behaviours. We may also group customers depending upon their geographical location or sales behaviour. For further information on our use of cookies and tracking please see our Cookie Policy.

Credit or debit cards

NEUK does not process, transmit or store credit or debit card information. All card payments are securely processed by our payment gateway provider Cyber Source which then provides NEUK with a token (expiry date and last four digits) to take future payments or apply refunds.

What do we do with your data?

Data Protection Law stipulates that we can use and share your personal data only where we have a legal basis to do so. NEUK has the following:

Contract – to fulfil and provide services related to your order(s).
Consent – where you agree to us using your information in a stipulated way, e.g. for providing you with marketing content via email.
Legitimate Interests – where it is reasonable and fair to expect us to process your data in this way, and there is minimal impact on your rights and freedoms, e.g. for marketing or fraud prevention.
Legal Obligation – where there is statutory or other legal requirement to share the information e.g. where required by a government authority.

Further to the above, please see the list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are:

What we use your personal information for NEUK’ legal basis Our explanation of NEUK’ legitimate interests
Register account. Consent N/A
Process, pack and dispatch your orders, including service communications such as order notifications, changes to subscription deliveries and dispatch confirmation. Fulfilling a contract N/A
Undertake website personalisation and administration. Legitimate interest Improving customer interaction with our sites. Defining types of customers for new products or services. Developing products, services, applications and designs that attract and retain customers.
Email marketing communications informing you of special offers, promotions, new lines and sales. Consent N/A
Mail marketing communications informing you of special offers, promotions, new lines and sales. Legitimate interest Developing products, services, applications and designs that attract and retain customers.
Service enhancement notifications, such as changes to our website and new services that may be of interest to you. Legitimate interest Improving customer interaction with our sites. Developing products, services, applications and designs that attract and retain customers.
Marketing communications informing you of special offers, promotions, competitions, new lines, sales, advice, and information across various marketing channels including online advertising and social media sites. Consent N/A
Contact you to undertake customer satisfaction surveys, invite you to provide product reviews or for market research. Legitimate interest Improving customer interaction with our sites. Developing products, services, applications and designs that attract and retain customers.
Maintaining and developing systems, network and data security. Legitimate interest To provide improved offers and services, and to maintain the safety and confidentiality of your information.
Logistics planning, demand forecasting, management information and research. Legitimate interest We use information about shopping habits, products bought and volumes, to help us respond to demand, ensure the right products get to the right areas and to help us plan our ranges.
Your Order History & product purchases. Legal obligation, Legitimate interest For financial reporting, VAT and auditing purposes; batch recall if required, marketing and analytics.
Call recordings. Legitimate interest For quality and coaching purposes. Enforcing staff use of agreed protocols and for customer complaint investigations.
Social Media correspondence. Legitimate interest Competition correspondence.

To manage your preferences

You control your preferences in respect of how your personal data is used for marketing, and you can change these preferences at any time.

If you do not wish to hear from us about sales, promotions or health and wellbeing, you can manage your preferences by logging into My Account and selecting Manage preferences. If for any reason you can’t update your preferences, please contact us (including your full name and address) and we will update your preferences for you.

Please note that it may take around seven working days to unsubscribe you from email marketing, and up to seven weeks to unsubscribe you from postal marketing (as mailings are printed in advance). Whatever your marketing preferences, we will not share your data with third parties.

Who do we share your data with and why?

NEUK will never pass or sell your data outside the Natural Essentials Group of companies, except where required to fulfil order delivery, or to provide communications as part of NEUK’ normal service, including marketing and analytics.

We share your data with our trusted fulfilment partners and ensure all appropriate contractual safeguards and security is in place. These include warehouse packing services, IT systems, hosting providers and IT support; mailing houses, email services, marketing analysis third parties and an independent product and service review provider (see below).

We also share information outside of Europe and UK where we use a service provider or technology provider based overseas. Where we send personal data outside the European Economic Area (“EEA”), we ensure that suitable safeguards are in place to protect the information, through risk assessment and where deemed appropriate, contractual obligations including using the model contractual clauses provided by the European Commission or similar clauses.

NEUK shares hashed data with Facebook to enable us to provide offers and content which may be of interest to you. For more information please visit:

We share your personal information with external companies that provide services on our behalf including:

Customer service centre
Online and social media advertising
Media agencies
Mailing houses and printers
Market research

How we use information from social media channels

Information publicly available on social media sites may be used by us to monitor and review how customers engage with our brand. This process does not always identify individual users. Should we wish to use information posted publicly by you on a social media site such as Facebook, we will not do so without your permission.

In order to provide improved offers, advice and information, and to evaluate our advertising across various online marketing channels and social media sites (such as Facebook), we may analyse the following: your personal information, products you view and buy, your browsing habits and other ways you interact with us.

Your rights

Your personal data is protected by legal rights, which include:

Your rights Explanation
Right to be informed To know what personal data we process, how and why.
Right of access To request access to your personal information and information about how we process it.
Right to rectification To have your personal information corrected if it is inaccurate and to have incomplete personal information completed.
Right to erasure (also known as the Right to be Forgotten) To have your personal information erased.
Right to withdraw consent to direct marketing at any time To choose not to receive any direct marketing content.
Right to data portability To electronically move, copy or transfer your personal information in a standard form.
Right to restrict processing To restrict processing of your personal information.
Rights in relation to automatic decision-making including profiling Rights with regards to automated individual decision making, including profiling.

Should you wish to action any of these rights, please contact our friendly Customer Care Services via email:, or call our FREEPHONE 0800 014 8950 /60.

Please note if you action your right to withdraw consent to direct marketing or your right to erasure this will be implemented immediately, however it may take around five working days to unsubscribe you from email marketing (as email address data is processed in advance) and up to six weeks to unsubscribe you from postal marketing (as mailings are printed in advance).

To contact NEUK’ Data Protection Officer: Mr L D’Souza, and/ or if you have any concerns as to how your data is processed, please email

You also have the right to lodge a complaint to the Information Commissioner’s Office ( if you believe that we have not complied with the legal requirements regarding your personal data.

How secure is your data?

Natural Essentials employs a wide variety of security measures to back up, protect and manage your data. We are audited annually and undertake to secure your data using up to date technology and robust policies and processes. All third parties are scrutinised and subject to appropriate contractual safeguards. We document all data processing and review this regularly. Staff are regularly trained on security and policies and we use strict access controls.

Reviews, ratings, promotions and competitions

To leave a Product rating or review you must have purchased that Product.

For all reviews are collected by independent review engines, NEUK does not vet poor reviews but may respond directly to them.

The poster continues to own all rights to content provided to NEUK. However, NEUK reserves the right to use this content royalty free as part of its marketing and communication programs.

The purpose of reviews is to help people who haven’t brought the product to learn from the experiences of those that have.

For competition purposes we may collect personal data. We may use this data for competition administration and to:

Contact you in relation to the competition
Analyse and review competition performance
Marketing communications across various online marketing channels and social media sites.

Updates to this notice

Natural Essentials reserves the right to update this notice in line with current legislation and best practices. If we make changes to this notice, we will notify you by updating it on our website.

Last amended date: 31/05/2022

About NEUK

UK’s Most Trusted Health Store

Natural Essentials UK

Established in early 2010 Natural Essentials is the UK's home shopping supplier of vitamins, minerals, health supplements and a wider range of other health care and well being products. Based in the UK, Natural Essentials offer pure pharmaceutical grade vitamins and supplements, direct to your door step. Read more